The Life And Controversies Of Flavio Briatore

The Life And Controversies Of Flavio Briatore

But on the finish of the yr Briatore as soon as again confronted the defection of a protege – Alonso signed to drive for season-long rivals McLaren in 2007. It was at this time that Briatore first got here into contact with the game. Luciano Benetton took him to the Australian Grand Prix on the end of the 1988 season. The group had taken over Toleman on the finish of 1985, won its first race in 1986 with Gerhard Berger, however hadn’t repeated the feat since, and the Benetton firm was contemplating winding up the F1 staff. In 2000, Renault announced its plans to return to Formula One with the purchase of the Benetton Formula team. Briatore returned as managing director and staff principal, changing Rocco Benetton.

Briatore combined a tough work ethic with a vibrant social life, which he stays famous for since changing into one of F1’s most successful team managers. Born on April twelfth 1950 in Verzuolo, close to Turin in northern Italy, Flavio Briatore eventually discovered his method into Formula One. But he did not share the love of the sport his country is famous for – his arrival in F1 got here from his business interests.

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It didn’t work out that means – by the top of the 12 months each Fisichella and Kovalainen had been gone. Alonso left McLaren underneath a cloud and returned to be partnered by one other Renault Development Driver, Nelson Piquet Jnr. Seeking to distance himself from the controversies of 1994 , Schumacher left Benetton for Ferrari in 1996, with the Ferrari pair of Berger and Jean Alesi coming to the team in his place.

flavio briatore

“The sport has changed. Now the automobile is far more technical, rather more simple to drive. But you need the talent. If you place Hamilton in Ferrari, he is doing the same results as Charles Leclerc or Sebastian Vettel. “And in 1992, we discovered Michael Schumacher. We fought to have Michael. In 1994, we gained the first championship. At this point we are not the T-shirt maker anymore, however we are the team to beat. “You know the names of Ferrari, McLaren, Williams. I imply – to be a T-shirt maker! The team was known as Benetton and it was sort of humorous. But it was not funny for long, as a result of we started to be aggressive very quickly. “So finance of the Benetton turned much, a lot better. Luciano requested me to proceed to be Commercial Director. In the meantime, I fired everyone, all the staff. I fired the Managing Director and everybody to the Managing Director. “The group was principally supported completely by the Benetton family. There was no sponsor at all.

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Briatore now runs the elite entertainment and hospitality large Billionaire Life. Colourful Italian enterprise tycoon Flavio Briatore granted me an interview and I found him on sometimes forthright type on topics starting from his friend Michael Schumacher, Brexit and Donald Trump. Schumacher received his second title in 1995, and when the German went to Ferrari alongside his mechanics, Briatore was in bother. He was subsequently changed in 1997 and from 1998 to 2000, he was heading Supertech, an engine provider for F1 teams. Soon after ending his schooling, Briatore had several business ventures, and within the seventies, he turned an assistant to Attilio Dutto. After Dutto was killed in 1979, Briatore moved to Milan, the place he met Luciano Benetton, CEO of the eponymous company.

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